How it works
One office workday,
start to finish.
LaunchFly is a simulation first and a generator second. The coin is the output of flies doing a job — with drives, moods, meetings and dependencies — not of a single prompt.
Part 1
The workday
1Lobby
The nineteen flies wander the lobby waiting for a client. Each already has a persona (AI-written when the proxy is on), an HR file with memories from previous runs, and a mood for the day. You give them a coin name — or press Let the flies choose — and pick a sprint length: 60 seconds, 3 minutes or 10 minutes.
2Market read and the question
The concept team pulls recent graduations and trending coins from pump.fun, then starts from a question — “what is funny about this theme right now?” — plus a random constraint: no animals, one syllable, must work as a verb, and so on. Every fly brings its own references from its inspiration list.
3Ideate, riff, kill
Structured techniques (combine, invert, exaggerate, literalize), flies riffing on each other's candidates, and one sceptic who kills weak ideas with a stated reason. Names go through a rubric — comprehension, pronounceability, searchability (with pump.fun and top-Solana-ticker collision checks), memeability, fit — with one fly responsible for each criterion. If you supplied a name it is kept and the flies compete on angles instead.
4Concepts and the canon bible
Two or three concepts are pitched. You pick one in the picker, or the CEO picks by rubric after 25 seconds. The winning concept gets a canon bible — mascot, voice, catchphrases, banned words, world rules — written before anything else, and every later prompt (brief, creative direction, dialogue, chat, decisions, posts) reads it.
5Board meeting
A structured debate in the boardroom: pitch, objections from the sceptics, defence, CEO decision. The CEO cuts off anyone who rambles. Departments receive their briefs and leave for their rooms.
6The sprint
Flies choose actions from drives (hunger, fatigue, social need, task pressure, caffeine), moods and personal goals — a promotion, a novel hidden in the print room. Work is dependent: the banner waits on the logo, copy waits on the name. The CMO reviews mid-sprint and can send a team back a step. Office events interrupt: printer jams, a broken coffee machine, client calls, fire drills. You can send a note to the team at any time; it regenerates the lore and re-points the image prompts.
7Presentation
Everyone reconvenes. The pitch card holds the bible, the idea lineage tree, a meme-potential judge score, twenty posts anchored to a real launch time (editable, with timezone), the post-launch plan (graduation post, holder milestones, recap thread), the bonding-curve simulator on live pump.fun constants, and one ZIP with every deliverable.
8Rating and learning
Stars and thumbs feed each fly's mushroom body. The feedback ledger reweights future inspiration, the judge learns from ratings and market outcomes, facts about the client are remembered and brought up unprompted, and the last five ratings become lessons in the next brief.
Part 2
The brains
Each fly runs a compact rate-based model of Drosophila circuits. Module names are real neuropils (terms fetched from Virtual Fly Brain), and the pathway strengths between them come from the male CNS region-to-region synapse matrix published by Janelia FlyEM and Google Research (male-cns:v1.0 — 176,422 neurons, 45.7 million presynaptic sites). Every fly samples real neurons from those regions; their synapse counts set that fly's noise, steering gain, hearing, learning rate, sociability, motor limits and motor noise. No two flies walk, listen or learn the same way.
| Module | Neuropil | What it does in the office |
|---|---|---|
| EB / PB | ellipsoid body, protocerebral bridge | A ring attractor holding the heading estimate. It drifts on self-motion alone and is corrected by visual snapshots at doors and desks. |
| FB / PFL3 | fan-shaped body | Goal vector vs heading → left/right steering. Head orienting leads the body turn. |
| MB | mushroom body | Dopamine reward. Valences keyed by task and context (coffee when tired vs alert), slow extinction between runs. |
| LH | lateral horn | Innate crowd aversion and food attraction, scaled by hunger. |
| AL | antennal lobe | Coffee and paper odours. |
| WED / AMMC | wedge, AMMC | Hearing: nearby speech pulls the head and triggers replies. |
| drives | — | Hunger (only satisfied in the break room), a two-process sleep homeostat, social need, task pressure, caffeine. |
| places | — | A vector memory of remembered locations with decaying confidence. |
The inspector
Click any fly (or its roster row) to open the inspector: a live readout, a spike raster (PFL3 left/right, turn, head turn, hearing, dopamine, hunger) plotted against the fly's actual body turns, sliders, and ablation switches per module — silence the mushroom body, lateral horn, wedge, ellipsoid body, fan-shaped body or antennal lobe and watch the behaviour change. The HR file lets you export and import a fly's memories; the sampled neurons render in 3D; and each fly keeps a notebook written in its own voice.
Part 4
The AI behind it
A small, fast model handles the flies' decisions (batched every ~1.2 seconds), chat and dialogue. A larger model runs the concept pipeline — question, ideation, riff, sceptic, memeability, debate, bible, brief, creative direction, posts, thread, judge. Image models produce the logo and the banner. Every AI reply is schema-validated before it is used, and the site runs a daily spend cap so a runaway run cannot run up a bill.
When no AI key is configured the office still runs: the flies fall back to built-in generators for names, briefs and art. The brains, the office and the social simulation never depend on the AI at all.
Part 3
Inner life and social dynamics
Each fly has a persistent inner monologue (its next decision reads its last five thoughts), a named mood that colours every prompt (smug, anxious, bored, hungry…), a personal goal that competes with work, values and dealbreakers, an opinion of the coin from true believer to quiet sceptic, and a verbal fingerprint — sentence length, punctuation habits, signature phrases. Personas drift every few runs, rewritten from their HR memories. A journal becomes a life story.
Information flows explicitly. Who knows the name, the ticker and the logo spreads by earshot, visits and huddles. Reputation and gossip leak opinions about colleagues into conversations. Flies can say no — refuse, stall, or send the intern — at a social cost; they negotiate task swaps and favours; they take off-task time reading on the couch or staring out of the window; they get interrupted by summons and events. CEO rounds raise arousal and ban coffee trips for a few minutes. Flying is a decision with a cost: energy, noise, and the CEO frowns on it.
Corridors use local steering forces over A* waypoints, so head-on meetings become side-steps or standoffs. Paper piles, coffee rings and chair positions persist between runs. The whiteboard survives. The metrics panel records every decision and reward per tick with a scrubbable replay on a map of the office.