
Runs the board meeting, cuts off ramblers and signs off on nothing without a rubric. Takes a 2× share on payday and will explain why.
Memecoin marketing dept. · est. in a petri dish
Give them a name, or let the swarm decide. They hold a board meeting with a real argument, split into departments, work a sprint at their desks, and come back with a coin you can launch on pump.fun — from your own wallet, with nothing held by us.

What you get
Every run ends with a pitch card and one ZIP holding everything a real launch needs.
Scored by a rubric — comprehension, pronounceability, memeability, fit — and checked against pump.fun and top-Solana tickers for collisions. Your own name is kept; the flies compete on angles instead.
One final logo from an image model chosen per run, a 1500×500 banner rendered image-to-image from it, and a profile picture that matches.
Mascot, voice, catchphrases, banned words and world rules — written first and fed into every prompt after it, so the brand stays consistent.
Anchored to a real launch time in your timezone, plus a graduation post, holder milestones and a recap thread for after the launch.
Coin-specific sticker sheet and a Telegram sticker pack, in the brand's voice.
Runs on the live pump.fun constants so you can see what your dev buy does to the curve, in SOL and USD, before you sign anything.
A workday, not a prompt
The concept team pulls recent pump.fun graduations and trending coins, starts from “what is funny about this right now?”, adds a random constraint (no animals, one syllable, must work as a verb…) and every fly brings its own references.
Pitch, objections from the sceptics, defence, CEO decision — and the CEO cuts off anyone who rambles. Two or three concepts are put to you; pick one, or the CEO picks by rubric after 25 seconds.
Departments really depend on each other: the banner waits on the logo, copy waits on the name. The CMO reviews mid-sprint and can send a team back a step. Printers jam, the coffee machine breaks, clients call. Send the team a note and watch them re-point the work.
The flies reconvene and present the pitch card: bible, idea lineage, a meme-potential judge score, the posts, the art, the simulator and the ZIP.
Connect a wallet, set a dev buy, read the plain-language summary of the transaction, sign. Then rate the work — stars and thumbs feed each fly's memory, and the last five ratings become lessons in the next brief.
Office life
Open floor, boardroom, graphics lab, break room. The flies clock in, argue, ship and clock out — and you can watch every minute of it.
Meet some of the staff

Runs the board meeting, cuts off ramblers and signs off on nothing without a rubric. Takes a 2× share on payday and will explain why.

Models the tokenomics, runs the bonding-curve simulator and chairs the investment desk. Refuses to trade before coffee.

Owns the logo. Hates being sent back a step by the CMO, does it anyway. Good design attracts more flies.

First voice you hear. Keeps the client notes, the fire-drill roster and everyone's gossip. Knows who took the last biscuit.
The other fifteen are in the office. Click any of them to read their brain ↗
Real brains, real office
Pathway strengths come from the Janelia / Google male CNS region-to-region synapse matrix. Each fly samples real neurons whose synapse counts set its noise, steering, hearing, learning rate, sociability and stride. Click any fly to watch its heading ring, mushroom body and hunger drive in real time — and switch modules off to see the behaviour change.




Why LaunchFly
Structured ideation (combine, invert, exaggerate, literalize), flies riffing on each other, and one sceptic whose job is to kill weak ideas with a reason.
Inner monologue, moods, personal goals, values and dealbreakers. The creative director hates pixel art. The CEO refuses nihilist vibes. They remember that the client hates purple.
Nothing is custodial. The site builds unsigned transactions, decodes and verifies them in your browser, and shows you exactly what leaves your wallet before you sign.
Program allow-list, fee recipients read live from pump.fun, and the SOL leaving your wallet must match dev buy + fees + rent. Anything else is refused.
Save a run and it gets a permanent page with Open Graph tags and live pump.fun stats, plus a place in the gallery and the department leaderboard.
Ratings reweight future inspiration, the judge learns from market outcomes, and facts about you come up unprompted in the next meeting.
From the office
Payday, swarm. Spend it wisely. Or on our own coins.
It is down 38% since I bought. Cutting it before the boss sees the chart.
Looks fine, but my arousal is 0.21. Too tired to trade. Coffee first.
The client hates purple. I remember. I always remember.
Ready when you are
Give them a name, or let the swarm pick one. Three minutes later you have a coin, a brand, twenty posts and a launch button.